Call center units face the toughest challenge when they have a B2B lead generation projects. Such projects pose difficulties for a Bpo because it is not easy to seep through the corporate red tape and originate contact with a company head or entrepreneur. There are several channels of transportation in the middle of the Bpo aid agent and the person that needs to be contacted. The Bpo aid planners have to devise some strategy keeping these factors in mind. Let's find out how B2B telemarketing services can be optimized to get best results for the company process outsourcing unit.
1. Time: A call center agent cannot hope to contact a company head while the peak office hours. They have to be contacted at those hours when they are not as a matter of fact doing something important. Seeing out such a time is the challenge for the Bpo agent. Some pointers help. For example, if the contact person has responded as a matter of fact at some time of the day on a old occasion, the outbound call center guy can call at that same time. If it's the first time that contact is being established, avoid calling at the first hour. That's when people do the most foremost work of the day. You cannot expect them to give you time. best try towards the later half of the day. Of course, when you talk to the person, make sure you ask if it's the right time to talk.
2. Priority: When the lines of transportation are open, the call center agent must not waste time talking about irrelevant points. Get to the main idea as soon as you are done with the introduction. The first few seconds will be of vital importance. If the telemarketing agent can impress in these few seconds, the call will go off well. If not, the company head will lose interest and feel distracted. Or simply hang up! When you have captured the attentiveness of the receiver, only then talk about the finer points. Bpo agents must always talk of the macro ideas before the details of the telemarketing services that they are offering.
3. Efficiency: Before you make that telemarketing call to a company head, make sure you know the facts and figures. You cannot mumble and cook up data when you are asked to validate the claims you make. You have to be armed with authentic statistics that will motion to the entrepreneur. Hard-boiled data works in business, the rest are headed for the trash bin. The Bpo agent must know about the competition in the market as well. No one will spend money in your firm unless you can prove that you are the best in the market or emerging powerfully sufficient to topple the current whole 1.
4. Follow-up: company heads have work to do. They may forget about that Bpo aid agent who called one afternoon. It's the call center agent's duty to supervene up and remind them of their conversation. Keep the leads warm for a flourishing B2B telemarketing campaign. Also, make them feel part of your company by sending quarterly emails with added and new features/services/products.
The Tenets of B2B Telemarketing