Thinking about launching a white label gaming channel? Do you have a great brand and are wondering how online gaming fits in to your enterprise model? Have you been approached by a white label games provider?
Well here's a checklist of 10 characteristics that your white label gaming network operator should provide:
Liquidity
When a player comes to your site, they want choice, entertainment and a large gaming community. Clients should be able to way a deep pool of player liquidity, ensuring that their customers will all the time be able to find a game to suit their requirements and their level of skill. They should also be able to play against players from all over the world. Operators like St Minver, who manage the International Poker Network (Europe's largest poker network) and the International Bingo Network, supply way to multi-language bingo, casino, soft games and sportsbooks.
Tight Regulations
Operators should have a gaming license. There are only a few countries who usually give licenses but, you should ensure that the operator is in possession of a license issued by a extremely regulated authority. Granting online gaming licenses exclusively to only 13 companies, Gibraltar is home to a majority of the largest online gaming companies, representing close to 37% of the shop by revenue.
The Gibraltar license is extremely coveted as European governments have begun to restrict marketing to their residents by any online gaming enterprise outside the Eea. In addition, the rigors of obtaining a Gibraltar license remain high. St Minver partners benefit from the company's potential to offer gaming services that run off the most extremely regarded gaming license without the rigors and the expense.
Tier 1 Banking
Clients and customers should require way to acquire banking mechanisms. You should ensure you work with a client that enables you to leverage reputation card merchant facilities with at least two premier banking institutions. Customers should be offered the potential to use mainstream cost mechanisms (including Visa, MasterCard, Switch and Solo), with immediate reputation at contentious rates. Competitors without such banking facilities are currently only able to offer niche cost processors, such as Neteller, which only offers 3-4 days' delayed reputation or an instant reputation selection where customers are charged higher fees.
Customisation
Operators should supply partners with the potential to create a product which is bespoke to each partner's brand requirements. The operator's suite of games should enable a tailored product offering to best cater to definite audience demographics. In addition, the product offering should be tailored to comply with the definite look and feel of each partner's brand and site, to create an environment which is seamless to the end user.
Crm
The operators should work closely with you as a partner, to offer direct customer communication strategies and tools. The white label victualer should have a team of knowledgeable Crm experts who bring together palpate from a variety of leading online sites. Partners benefit from the economies of scale gained through the creation of a network. In addition, operators like St Minver offer partners extra Crm tools on a more cost sufficient basis.
Best-of-breed games
The operator should create a extremely scalable solution for its white label partners. In creating the integrated platform, you should be offered the best-of-breed games that are plugged directly into the platform offering customers a unique gaming palpate that is tailored to the personel site's look and feel.
Vip assistance team
Your Vip customers should be given the opening to partake in extra bonus and loyalty programs. The Vip program should be tailored to create loyalty for high consistency players, and offered on an invite only basis. Those customers who qualify for the Vip program should be entitled to receive cash back on all wins and losses incurred in the month. In expanding they may receive extra gifts at any time along with flights, upgrades, hotels and concerts.
24/7 multi-language customer service
Operators should supply 24 hour customer assistance in multi-language. St Minver supply assistance in English, German, Spanish and Turkish (restricted times). More importantly, providers should offer online chat sustain in multiple languages. customer assistance on three levels: online chat, email and telephone are a huge benefit in showing customers that you can supply a acquire and safe gaming experience.
24/7 monitoring for fraud/security
Games and gaming operators should offer real time fraud security monitoring. The white label games operator should have a team of individuals who actively monitor the games for scams such as collusion, chip dumping and other fraudulent behaviour. With regard to Casino and Bingo, the enterprise should implement the essential precautionary processes to restrict underage gaming and gaming from non-legal jurisdictions such as the Us. The enterprise should also supervene ethical gaming system as set by associations like Gamcare, the manufactures leading player security association.
Player education
Player schooling is a major part of obtaining and retaining customers. The operators should be able to supply an established mechanism of player schooling and tutoring. Networks like St Minver control an interactive and live chat room poker school for all partners, with essential rookie player pools. The school is offered to beginners and to those who wish to take their skills to the next level. The school is offered in English, German and Spanish.
White Label Gaming - Online Games Network Operating Solutions